Facebook advertising has become one of the popular ways for marketers and businesses to make their brands known on social media. One of the biggest scares that Facebook advertisers might face is having their Facebook ad account shut down or disabled, sometimes even for reasons they might have avoided if they knew how to. Getting back an account that has already been disabled might be quite the hassle and time-consuming, and you do not want to find yourself in such a situation. For this particular reason, if you are a marketer, Facebook advertising is vital in your work. There are some primary tools that you can use to ensure that your Facebook ad account is protected against any risks that might occur.
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These steps include:
1. Slowly introduce your ads
As mentioned above, some risks are not worth taking when dealing with a Facebook ad account. Sometimes you might think posting all your ads at the same time is the easiest way out. However, this might cost you your whole Facebook ad account. Introducing your ads slowly (one by one) is the best way to do it rather than dumping all your ads altogether. After posting one ad or two, wait until they get approved, and then you will receive the green light to proceed with your other ads. Remember slowly but surely to keep your ad account safe.
2. Be aware of the rules in the special ad categories
Facebook advertising includes special ad categories, and it is essential to you as a marketer to know if your ad account falls in this class. After finding this out, you must know the rules in that category. It is crucial to avoid risks that could occur because you did not follow simple, special category instructions. Don’t just go in blindly and have your Facebook ad account banned.
3. Avoid obvious attention-getting techniques
Facebook is a social application with rigorous policies. By understanding this, you get to know that there are some things that you should not do in your Facebook ad account that may lead them to ban your account. For example, Facebook does not like too much capitalization and unnecessary punctuation. This includes having ads that will interrupt the Facebook users’ experience on the social app. Facebook is very much interested in protecting its users, so it would not compromise on any ad account that seems to be causing any discomfort to its users.
4. Spend generously on your Facebook ad account.
Facebook advertising is part of business; spending generously on your Facebook ad account makes you more likely to protect it from being shut down or banned. On the other hand, Facebook is more likely to close accounts whose total ad spend is relatively low.
5. Be cautious with your bold claims in your Facebook ad copy
Facebook is very sensitive with bold claims about health and finances. Therefore, you should be careful when posting bold claims on your Facebook ad account. Make sure that the bold claims you are stating are accurate and can be proven. Your ad account will be banned if you make false claims on your Facebook Ads.
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